When it comes to communications awareness, engagement and momentum, think beyond the marketing “window.”

Marketers often use “windows” to book their media buy, advertising and promotional windows. Leaders know that it’s equally important to build a more flexible, flowing strategy that links all those individual windows together – and maybe even transcends them.

How people think and feel about your company or organization; is based on waves of experience, engagement and communication.

So why sit and look out the window – when you can ride the waves?